How long does it take to measure the business impact of your email marketing?
We can’t do that
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It’s a major, cross-team exercise — so we only do once it a quarter
Every week or so (when we have time)
We have regular access to data that connects directly to big picture goals #winning
1 / 9
How easy is it for your team to attribute onsite purchases to different marketing channels?
I know we use multiple channels…
We can track channel performance closely, but can’t do anything with it
We can track channel performance at a high level
We’re wizards at attributing revenue to channels and using that to adjust spend
2 / 9
How do you optimize new campaigns to improve performance?
We go with our gut instincts
We review data and make adjustments every 1-2 weeks, but it’s a slog
We review data and make adjustments here and there
Our ESP is so good it improves on its own by constantly monitoring data and doubling down on what works
3 / 9
What’s required of your team to send a single email?
It takes a village
The email basically builds itself... hello coffee break!
4 / 9
What kind of personalization do you currently include in your emails?
Personalization is a pipe dream
Hello [First Name]!
We can do some unique product recommendations, but only for smaller sends
Our customers are like snowflakes — each one is unique and we treat them as such (aka we personalize EVERYTHING)
5 / 9
What would you do if you needed to improve email performance?
Improve email performance? We’re fighting to keep the status quo
We can send more emails to increase revenue, but that’s only a short term fix
It’s all about sending very targeted emails based on customers’ behaviors and interests — no sweat!
6 / 9
How quickly can you launch a new campaign?
“Quick” is not a word we hear much around here
Well, it’s Monday now and I hope it gets done before the next episode of Game of Thrones airs
Teamwork makes the dream work, but even with everyone on board it will still take a couple days
Start the clock, I’ll be home for an early dinner
7 / 9
How does your technology vendor’s customer success team help you improve campaign performance?
It feels like they just give us more work
It’s cute how they try, but they don’t understand our business at all
We’re practically BFFs now #squadgoals
8 / 9
How much visibility do you have into your ESP’s roadmap for innovation?
Roadmap for innovation? We haven’t seen any changes in years
It’s all talk, no action
We see changes, but they’re really random and not what we want
We have a clear vision of what’s coming because we help set the roadmap
9 / 9
You're Not Alone: Why Email is Stuck in the 1990's
How to Make a Change: The Ultimate Guide to ESP Selection
You know, we know it… things just aren’t working the way they should be. And if you’ve thrown up your hands in frustration, we don’t blame you. It’s not your fault though. What else would you expect from decades-old technology?
There is a better way, though, and we promise making the move doesn’t have to be difficult.
Run for the hills:
It’s definitely time for a change
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Brighter Future: The New Era of Email Marketing Has Arrived
How to Get There: The Ultimate Guide to ESP Selection
You’re getting by, but you’re just scratching the surface of what’s possible. You know what you need to do to improve and you want to make it happen, but you don’t have the right tools or support to actually take action.
We get it and we’re here to help. With a modern ESP, you can say goodbye to the days of going through the ringer just to send a single email. Let us show you the way.
Bluer skies ahead:
Make a change, see results
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Don't Let the Stack Hold You Back: Go From Retail Data to Revenue (FAST)
Are you an origami master? Because you’ve really bent your technology to make it do things it was never intended for. Seriously, our hats off to you for making it work. But it doesn’t have to be so hard!
We know you mean business: You know exactly what you need and are willing to do anything to get it. But with the right ESP, you can skip those obstacles and focus that effort elsewhere. We promise it gets better.
Work smarter, not harder:
One change to shake things up
You've Got the Strategies, Now Get the Looks: Bluecore Marketing Lookbook
Flip Your Marketing Mix: How to Scale Your Personalized Marketing
Well look at you, you email marketing superstar!
You’ve created an email marketing program that drives engagement and revenue, aligns with business goals and improves regularly. You’re really living the dream.
It’s not time for a change, but we know you’re not one to rest on your laurels, so we thought you might appreciate some advice on how to up your game even more.
Have we met? You look familiar, and you’re definitely in the right place